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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Smarter Commerce 'Service' Offerings | 15% | - Case management and customer support - Collaboration networks and partner integration - Service optimization and analytics |
| Smarter Commerce 'Sell' Offerings | 20% | - Multi-channel selling and store operations - Retail and e-commerce platform capabilities - Distributed order management and BOPIS |
| Smarter Commerce 'Buy' Offerings | 25% | - Logistics and fulfillment capabilities - Cross-channel order management - Procurement and supply chain visibility |
| IBM Smarter Commerce Overview | 20% | - Solution positioning and competitive landscape - Key market trends and business challenges - Commerce lifecycle and value proposition |
| Smarter Commerce 'Market' Offerings | 20% | - Personalization and campaign optimization - Interactive marketing and customer engagement - Web analytics and customer segmentation |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Question #1
Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?
A. Social Analytics.
B. Distributed Order Management.
C. Logistics Management.
D. Customer Self Service.
Question #2
While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?
A. Rapid time to value, based on pre-integration and common marketing constructs.
B. Support for social networks, affiliates, and content aggregators.
C. Recognized best of breed customer interaction platform.
D. Recognized best of breed web analytics and 1:1 marketing.
Question #3
Which of the following software products is NOT a part of Smarter Commerce 'Buy' offerings?
A. Sterling Transportation Management
B. Sterling Supply Chain Visibility
C. Sterling Order Management
D. ILOG Logistics Optimization
Question #4
The LIVE customer profile is particularly valuable as a predictor since it
A. solicits customer feedback directly
B. keeps all customer history in a cookie on their computer
C. captures all web interactions for any customer
D. maintains visit activity over time, and also captures off-site impressions
Question #5
Which one of these software solution components providing business capabilities is
NOT part of the 'Market' offerings?
A. ILOG
B. Unica
C. WebSphere Commerce
D. Coremetrics
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: D | Question #3 Correct Answer: C | Question #4 Correct Answer: D | Question #5 Correct Answer: A |
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