Who should take the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

The Salesforce pardot-specialist exam is intended for a person with experience in the development of custom Lightning Platform applications, including the practical implementation of the skills and concepts mentioned below in the exam goals. In general, the Salesforce Platform Pardot-Specialist has 6 months to 1 year of experience developing applications on the Lightning Platform and/or a related platform for technology.

The applicant for the Salesforce Platform Pardot-Specialist should have the following listed experience, abilities, and knowledge:

Familiarity with the development environments of Salesforce and the options available for deploying software and handling changes on the Lightning Platform
Familiarity with Lightning Platform capabilities
Familiarity with the platform's social and mobile capabilities; familiarity with the use and optimization of company software on mobile devices
Understanding of the forms of Salesforce licences and related considerations
Ability to develop software to help business processes and specifications for reporting

It is not expected that an applicant for this exam would be able to manage Sales Cloud or Service Cloud, have experience in programmatic development (Apex, Visualforce, etc.), design custom interfaces using Visualforce, or use Apex or JavaScript to design custom Lightning components.

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Topics of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

The Salesforce pardot-specialist exam measures the expertise and skills of an applicant relevant to the goals below. An applicant should have hands-on experience on the Lightning Platform designing custom applications and have demonstrated the application of all the below features/functions. The syllabus for the pardot-specialist exam dumps is listed below in detail of each section and their topics:

Visitors and Prospects: 8%

Given a scenario, apply the appropriate plan of action using Prospect Audits.
Describe the relationship between visitors and prospects.

Administration: 11%

Explain the relationship between Pardot and Salesforce.
Illustrate how to create, edit, and map fields.
Describe the capabilities of the Pardot Recycle Bin.

Pardot Forms, Form Handlers, and Landing Pages: 20%

Identify the capabilities, use cases, and interpret reporting metrics for landing pages.
Given a scenario, identify the capabilities, use cases, and interpret metrics of Pardot forms.

Lead Management: 24%

Explain what a Score measures and how scoring is managed.
Identify the capabilities and use cases of custom redirects.
Distinguish between the capabilities of, use cases for, and how to create different types of lists.
Explain what a Grade measures and how grading is managed.
Define the capabilities of page actions.
Define the capabilities of a segmentation rule.
Define the capabilities of a complete action.
Explain the components and use cases of an automation rule.

Email Marketing: 20%

Distinguish between an Email and an Email Template.
Distinguish between the metrics collected in Pardot email reporting.
Given a scenario, identify the capabilities and use cases for email.

Engagement Studio: 17%

Distinguish between the components of an engagement program.
Explain the process of updating an engagement program including its assets.