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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Community Engagement and Moderation | 20% | - Manage violations and enforce rules consistently - Moderate discussions and resolve conflicts - Onboard and welcome new members - Foster interaction and meaningful connections |
| Topic 2: Measurement and Analytics | 15% | - Use Meta Insights and analytics tools - Identify opportunities for growth and monetization - Track key performance indicators - Interpret data to improve strategy |
| Topic 3: Community Strategy | 25% | - Design community structure and governance - Scale community effectively - Build operational workflows and admin roles - Plan for community lifecycle stages |
| Topic 4: Community Foundation | 20% | - Apply Meta Community Standards and policies - Select appropriate Meta platforms (Groups, Pages, Instagram) - Establish community guidelines and rules - Define community mission, goals, and success metrics |
| Topic 5: Content Strategy | 20% | - Develop engaging content aligned with community goals - Adapt content for member segments - Use events, live video, and interactive formats - Curate and moderate content quality |
Facebook Certified Community Manager Sample Questions:
Question 1
A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)
A. Monitor sentiment across digital channels within the organization's area of focus
B. Send a message to each of the community members requesting their opinions of the proposed closure
C. Invite the community to submit their success stories so they can be shared with the national committee
D. Initiate a petition against the proposed closure and ask community members to circulate it widely
Question 2
The only community manager of a Brazilian national football fan group with 2 million members needs support to ensure content is on topic. The community manager notices an increase of spam videos in other languages in the group.
Which three options should the community manager use to keep the group relevant? (Choose 3)
A. Use Group Insights to identify potential moderators
B. Reject all new membership requests
C. Set up post approval for all members
D. Remove all members who post in a non-local language
E. Encourage members to report content to admins
Question 3
A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?
A. A company-branded profile used by all community managers with each reply signed by name
B. The approach that the team agreed upon and the company approved
C. The agreed result from a recent poll stating that each community manager will use their initials
D. The personal profiles of each community manager to make it clear who is replying
Question 4
A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)
A. New members over time
B. Posts created by administrators
C. Number of comments
D. Members who invited friends
Question 5
A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?
A. Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
B. Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
C. Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
D. Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
Solutions:
| Question 1 Answer: A,C | Question 2 Answer: A,C,E | Question 3 Answer: B | Question 4 Answer: A,C | Question 5 Answer: C |
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