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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement and Optimization | - Performance optimization strategies - Reporting and analytics |
| Data and Audience Management | - Segmentation and audience building - Data collection and ingestion |
| Personalization and Campaign Execution | - Experience and content personalization - Campaign setup and delivery |
| Marketing Cloud Personalization Fundamentals | - Core concepts of personalization - Platform architecture and components |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question #1
What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?
A. Trending
B. SmartBundle
C. Co-Browse
D. Co-Buy
Question #2
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
A. 300 total between filters and goals
B. Unlimited
C. 64 total between filters and goals
D. 25 filters and 25 goals
Question #3
How does a marketer perform an A/B test in Web Campaigns?
A. Create multiple web templates
B. Create multiple web campaigns
C. Create multiple events
D. Create multiple experiences
Question #4
When does site mapping happen during the implementation process?
A. At the beginning of the build phase since it is the basis for the rest of the implementation
B. At the end after everything is defined in the system
C. It can happen at any point since it is unrelated to the rest of the implementation
D. In the middle after certain components like the catalog have been populated
Question #5
The Sitemap is implemented to manage which channel solution?
A. Web
B. Email
C. Mobile
D. Server-side
Solutions:
| Question #1 Correct Answer: A | Question #2 Correct Answer: C | Question #3 Correct Answer: D | Question #4 Correct Answer: A | Question #5 Correct Answer: A |
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