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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management | - Import methods and data hygiene - Data Extensions and data modeling concepts |
| Topic 2: Automation and Journeys | - Journey Builder fundamentals - Automation Studio workflows |
| Topic 3: Email Marketing Fundamentals | - Subscriber and list management - Email send types and delivery basics - Email content creation with Content Builder |
| Topic 4: Subscriber Engagement and Segmentation | - Preference management and unsubscribes - Segmentation techniques |
| Topic 5: Tracking and Reporting | - Campaign reporting and insights - Email tracking and performance metrics |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?
A) Sending. Volume > 250,000 Email/Month
B) Requirement to have Custom URLs on images hosted in Marketing Cloud
C) Requirement to have Custom URLs on Cloud Pages
2. A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailer take to ensure deliverability is not impacted?
A) Send to subscribers, asking for them to confirm opt-in.
B) Create a new, friendly From Name for the updated program.
C) Purge inactive subscribers to avoid high bounce rates.
3. Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?
A) APIs
B) SQL Query activities
C) File Drop Automations
4. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?
A) Unshare the email.
B) Update email approval status.
C) Cancel send using email.
5. Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?
A) Delivery Profile
B) From Address Management
C) Sender Profile
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |
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