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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup and Administration | 20% | - User roles and permissions - Account and workspace configuration - Compliance and data governance |
| Interaction Studio Fundamentals | 20% | - Core capabilities and use cases - Platform navigation and interface - Solution overview and architecture |
| Data Integration and Management | 25% | - Data sources and identity resolution - Integration with Salesforce and Marketing Cloud - Sitemap configuration |
| Audience Segmentation and Personalization | 20% | - Content creation and personalization rules - Audience builder and segmentation logic - Rule-based and Einstein-powered decisioning |
| Journey Design, Activation and Analytics | 15% | - Campaign activation and delivery - Customer journey design - Reporting, analytics and optimization |
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. When does site mapping happen during the implementation process?
A) At the beginning of the build phase since it is the basis for the rest of the implementation
B) At the end after everything is defined in the system
C) It can happen at any point since it is unrelated to the rest of the implementation
D) In the middle after certain components like the catalog have been populated
2. What three things does a developer code in web template?
A) Set the control group percentage
B) HTML and CSS for controlling appearance
C) Campaign qualification rules
D) Defining what can beconfigured in a campaign
E) Client side instructions for rendering
3. When should you define goals and filters?
A) When you are reviewing campaign statistics for a published campaign
B) After launching a campaign that you want to measure against a goal or filter
C) Before launching a campaign that you want to measure against a goal or filter
D) Over time, when you have something new you want to meausure
4. What are the three types of mobile campaigns a business user can create in IS?
A) BrowserNotification
B) Push Message
C) SMS Text Message
D) JSON Data A
E) In-App Notification
5. Which three components of a recipe are optional when configuring a new algorithm?
A) Variation
B) Decisions
C) Exclusions
D) Ingredients
E) Boosters
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,E | Question # 3 Answer: A | Question # 4 Answer: B,E | Question # 5 Answer: A,C,E |
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