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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Administration & Governance | - System Configuration
|
| Topic 2: Data Management & Integration | - Automation Data Handling
|
| Topic 3: Reporting & Analytics | - B2B Marketing Analytics
|
| Topic 4: Lead Generation & Management | - Forms & Landing Pages
|
| Topic 5: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 6: Marketing Automation | - Scoring & Grading
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question #1
A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?
A. The field is created as a custom prospect field on the Prospect Fields page.
B. The field is created as a custom prospect field in the form editor.
C. The field Is created and added to the form in Engagement Studio.
D. The field Is created as a default account field in the form editor.
Question #2
LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.
What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?
A. Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.
B. Make no changes. Only default account fields can sync to Marketing Cloud Account Engagement.
C. Edit an existing default account field m Marketing Cloud Account Engagement and map it to the account file m Salesforce.
D. Map the account field in Salesforce to a contact field that is already syncing with Marketing Cloud Account Engagement.
Question #3
Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
A. Viewing the Opportunity in Opportunity Reports
B. Manually deleting the Opportunity in Marketing Cloud Account Engagement
C. Referencing the Opportunity in automation rules
D. Manually editing the Opportunity In Marketing Cloud Account Engagement
Question #4
The baseline grade will show on the prospect profile at all times.
A. False
B. True
Question #5
LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?
A. Dropdown
B. TextArea
C. Checkbox
D. Multi-Select
Solutions:
| Question #1 Correct Answer: A | Question #2 Correct Answer: A | Question #3 Correct Answer: A,C | Question #4 Correct Answer: A | Question #5 Correct Answer: A |
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