GCCC SCMP

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GCCC Strategic Communication Management Professional Sample Questions:

1. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Sign senior leaders up on social media platforms.
B) Show senior leaders a report written for a previous employer.
C) Create a business case that demonstrates results based on research.
D) Provide senior leaders with a list of websites with good examples of research.

2. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Omitting the sample size in the release
B) Having visuals that accompany the release only illustrate a selection of the survey results
C) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
D) Presenting the results as April results

3. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) accurate graphics in all our communications.
B) procedural instructions in all our communications.
C) strategic content in all our communications.
D) legal choices in all our communications.

4. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In aggregating and evaluating the reach and visibility of its communication output
B) In aggregating and interpreting the behavior and communication channels for its relevant audiences
C) To demonstrate to leaders that the communication manager uses best practices
D) In placing an economic value on its communication output

5. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) Overall cost of the tool and participant feedback on its functionality
B) Frequency of use and quality and volume of content shared between participants
C) The number of comments, videos, and photos posted
D) Number of departments represented and cost per active participant

Solutions: