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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting & Optimization | 15% | - Audience profile and discovery reports - Site Hits and Inventory reports - Performance analysis and optimization |
| Topic 2: Audience Creation & Management | 20% | - Build and configure audience segments - Classification and taxonomy setup - Audience activation and delivery |
| Topic 3: Tag Implementation & Data Ingestion | 25% | - Mobile SDK integration - Server-to-server integration - First-party data ingestion methods - BlueKai Core Tag deployment |
| Topic 4: Data Strategy and Scoping | 20% | - Compliance and privacy requirements - Data scoping and collection policies - Define DMP use cases |
| Topic 5: Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - Offline match integration - ID swapping and mapping strategies |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?
A) Email | auction
B) Site optimization | flat fee
C) Media targeting | cost-per-stamp
D) Search | % of spend
E) Social | real-time bidding
F) Dynamic creative optimization | flat fee
2. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)
A) Sampled reports can be run on smaller audience sizes than unsampled reports.
B) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
C) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
D) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
3. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?
A) 3
B) 6
C) 8
D) 4
4. Which option will help your client identify which categories get the most data?
A) Review the cookie inventory.
B) Generate the Site Hits Report.
C) Request an Inventory Report from their account manager.
D) Remove or hide unused categories.
E) Enable taxonomy permissioning.
5. What is the definition of a regex pixel?
A) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
B) It is a pixel for transmitting audience data out in real time at the time of page load.
C) It is a pixel used for ID swapping.
D) It is a javascript tag used for sending user level category information back to the browser.
E) It is used for DCO campaigns.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C,D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |
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