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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
| Topic 2: Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability - Evaluate email design elements and techniques for effective campaigns |
| Topic 3: Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
| Topic 4: Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Topic 5: Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question #1
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?
A. Ingest API
B. Import Wizard
C. Import Activity
Question #2
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?
A. Enhanced Dynamic Content
B. Einstein Content Selection
C. Einstein Copy Insights
Question #3
Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?
A. Web Collect Sign-Up Form
B. Sender Authentication Package
C. Send Throttle
Question #4
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A. A Salesforce Survey block called in by an AMPscript function.
B. Make the call-to-action button that links to the feedback form bigger and with red background
C. Replace call-to-action with interactive Email Form
Question #5
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?
A. Remove old tracking results on a regular basis to declutter the results list.
B. Create folders in My Tracking and select where to send results when sending an email.
C. Give emails unique names so they are easier to find in the tracking sends tab.
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: B | Question #3 Correct Answer: C | Question #4 Correct Answer: C | Question #5 Correct Answer: B |
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