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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Channel Management | 16% | - Social Studio and Advertising Studio configuration - Journey Builder concepts and use cases - Email Studio configuration and features - Mobile Studio setup and functionality |
| Topic 2: Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing |
| Topic 3: Setup | 38% | - Security policies, password management, and access control - Setup Home features and configuration - Marketing Cloud extension products and features - Business units, user accounts, and permission settings - Integration configuration and management |
| Topic 4: Subscriber Data Management | 18% | - Contact model design and implementation - Data import, export, and quality management - Preference and profile center configuration - Data extensions, relationships, and data architecture |
| Topic 5: Maintenance | 15% | - Evaluation of additional Marketing Cloud products - Account monitoring and system availability - Data extraction, reporting, and analytics |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Question #1
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
A. Contact Builder > All Contacts > Email
B. Studio > Email > Subscribers > All Subscribers
C. Email Studio > Email > Tracking > Sends
D. Analytics Builder > Reports > Email Send Report
Question #2
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
A. Three Filter Activities > three Send Activities to the filtered audiences.
B. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
C. Import File Activity > three Send Activities to the master data extension.
D. Three Send Activities to the master data extension.
Question #3
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
A. Original SFTP folder
B. Safehouse
C. Selected SFTP folder
D. Target Data Extension
Question #4
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
A. Change impacts all users
B. Security risk of unauthorized users for longer timeout settings
C. Frustration of users upon timeouts
D. Typical length of time users spend in Marketing Cloud
E. Best practice suggests a 20-minute timeout setting
Question #5
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
A. IP Allowlist
B. Advanced Audit Trail
C. Single Sign on Authentication
D. Field Level Encryption
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: A | Question #3 Correct Answer: B | Question #4 Correct Answer: A,B,D | Question #5 Correct Answer: A |
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