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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Configuration | 12% | - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation - Account hierarchy design and management |
| Topic 2: Automation | 20% | - Journey Builder flow design - Automation Studio workflow implementation - Automation type and activity selection |
| Topic 3: Messaging | 11% | - Cross-channel messaging strategy - Personalized content design and delivery - Deliverability and compliance management |
| Topic 4: Discovery and Architecture | 16% | - Data and segmentation strategy design - Solution recommendation and long-term maintainability - Requirements gathering and analysis |
| Topic 5: Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Data object selection and relationship definition - Contact identity and data governance |
| Topic 6: Integration | 20% | - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question #1
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled send.
What should be recommended?
A. Push each new record into Marketing Cloud via Platform Event API on form submit.
B. Create this as a Journey Data Source via Journey Builder.
C. Perform a daily bulk export to SFTP for import via Automation.
D. Recreate this external web form inside Marketing Cloud.
Question #2
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
A. Marketing Cloud Intelligence Report
B. Interaction Studio
C. Web Analytics Connector
D. Report Studio
Question #3
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?
A. BuildRowSetFromJSON() AMPscript Function
B. TransformJSON() AMPscript Function
C. SSJS platform function ParseJSON
D. ParseJSON content block within Content Builder
Question #4
Northern Trail Outfitters (NTO) has recently purchased Marketing Cloud and wants to secure PII data stored within the system.
Which limitation should the consultant consider when recommending Field-Level Encryption?
A. Only list-based sending is supported by Field-Level Encryption.
B. Field-Level Encryption doesn ' t support segmenting, filtering, or querying encrypted fields.
C. Encrypted fields will show unencrypted values in standard reports.
D. Separate encryption keys are required for each business unit NTO requires Field-Level Encryption.
Question #5
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2)
A. Upload CSV with Migrated Subscriber Keys to All Subscribers.
B. Purge the current records and carry on with new keys sourced from Sales Cloud.
C. Get existing records updated with new keys sourced from Sales Cloud instance via a Services agreement.
D. Continue as normal, as Marketing Cloud contact models will dedupe keys by Email Address.
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: A | Question #3 Correct Answer: A | Question #4 Correct Answer: B | Question #5 Correct Answer: A,C |
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