Salesforce Marketing-Cloud-Consultant日本語

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Marketing-Cloud-Consultant Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:

1. Discovery: 15%

• Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
• Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
• Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
• Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
• Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
• Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).

2. Conceptual Design: 12%

• Given a customer scenario, determine the factors to consider when scaling the solution.
• Explain the purpose of IP Warming and make a recommendation based on customer needs.
• Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
• Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
• Articulate how data construct will drive one-to-one messaging and content.
• Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
• Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).

3. Marketing Cloud Connect: 6%

• Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
• Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
• Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.

4. Account Configuration: 10%

• Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
• Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
• Given a scenario, troubleshoot issues regarding Reply Mail Management.
• Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.

5. Reporting: 5%

• Compare and contrast standard reports, data views, and tracking extracts.
• Explain how the information in data views and tracking extracts are accessed.
• Summarize Send Logs, including when/why to use it and how to create and manage.

6. Data Design: 12%

• Understand the implications of a system being database of record.
• Understand available data types, retention, and template options when building a data extension.
• Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
• Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
• Given a customer scenario, recommend the appropriate import method with lists or data extensions.

7. Automation: 8%

• Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
• Compare and contrast triggered and scheduled interactions.

8. Email Build: 7%

• Understand the required steps to build, test, and deploy an email based on customer requirements.
• Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
• Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
• Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).

9. Contact Builder: 15%

• Explain the role and capabilities within Contact Builder.
• Summarize how to use Data Designer to incorporate data source into Contact Builder.
• Understand how cardinality impacts data modeling.
• Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.

10. Journey Builder: 10%

• Explain the requirements for and the methods by which a contact can enter a Journey.
• Compare and contrast automation tools, such as Journey Builder and Automation Studio.
• Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.

How to book the Marketing-Cloud-Consultant Exam

These are the following steps for registering the Salesforce Marketing-Cloud-Consultant exam:

• Step 1: Visit to Webassessor Exam Registration
• Step 2: Signup/Login to Webassessor
• Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam
• Step 4: Select Date, time and confirm with a payment method

For more information, please click here.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

How much Marketing-Cloud-Consultant Exam Cost

The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.

Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant日本語版) Sample Questions:

Question #1
ノーザントレイルアウトフィッターズは、アカウント内の連絡先の数を知りたいと考えています。この情報は、毎週最高マーケティング責任者に電子メールで送信する必要があります。
この要求を満たすために何を構成できますか？

A. 連絡先数の標準レポートをスケジュールする
B. _ Subscriberデータビューをクエリし、毎週抽出します
C. _ Contact Data Viewにクエリを実行し、毎週転送します
D. AutomationStudioで連絡先抽出アクティビティを構成します

Question #2
Northern Trail Outfitters は、設定されたデータ拡張機能に定期的に動的なニュースレターを送信したいと考えていますが、このデータ拡張機能のデータは定期的に更新され、その中の購読者は複数回削除/追加される可能性があります。
これらの基準を満たしながら配送を高速化するには、どのようなオプションが適していますか?

A. トリガー送信メールを利用したスケジュール自動化
B. 単一送信ジャーニー
C. 退出後に再入場できる旅程
D. 送信アクティビティを使用したスケジュールされた自動化

Question #3
Northern Trail Outfitters には複数のビジネス ユニット (BU) があり、各 BU は製品情報などの特定のデータ拡張機能を使用します。
これらのデータ ソースをどのように構成すればよいでしょうか?

A. 各 BU に製品データのローカル コピーを作成します。
B. ユーザーに管理者ロールを付与して、すべてのデータを表示できるようにします。
C. 最上位 BU からデータ拡張を共有します。
D. ファイル転送アクティビティを使用して、各 BU にデータをインポートします。

Question #4
新規のMarketing Cloud（MC）顧客が、MCインスタンスと連携するSales Cloudインスタンスの導入を希望しています。MCは運用開始から1年が経ち、レコードの主キーはメールアドレスに設定されています。
顧客がレコードを重複するのを防ぐには、どの 2 つのオプションが適していますか? (2 つの回答を選択してください)

A. 現在のレコードを消去し、Sales Cloud から取得した新しいキーを使用して続行します。
B. Marketing Cloud 連絡先モデルが電子メール アドレスごとにキーの重複を排除するため、通常どおり続行します。
C. 移行されたサブスクライバー キーを含む CSV をすべてのサブスクライバーにアップロードします。
D. Sales Cloud インスタンスから取得した新しいキーを使用して既存のレコードを更新します。

Question #5
顧客は、過去6か月以内に送信された電子メール内のリンクをクリックしたすべてのサブスクライバーを特定することにより、ロイヤルティプログラムを作成したいと考えています。
何をお勧めしますか？

A. トラッキング抽出を作成して実行します。
B. サブスクライバーエンゲージメントレポートを作成して実行します。
C. _Clickデータビューに対してSQLクエリを作成して実行します。
D. _Clickデータビューでデータフィルターを作成して実行します。

Solutions: