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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Display Advertising Fundamentals | - Understanding Google Display Ads ecosystem
|
| Bidding and Budgeting | - Smart bidding strategies
|
| Measurement and Performance Optimization | - Conversion tracking and attribution
|
| Ad Formats and Creative Optimization | - Responsive display ads
|
| Campaign Setup and Targeting | - Audience targeting strategies
|
Google Display Exam Practice Test Sample Questions:
1. You are using YouTube Insights to review how well your videos have been performing. One of the metrics you are reviewing is called "below the line" for your video. What does the below the line metric tell you about your video?
A) Below the line indicates that users liked this portion of the video more than the rest of the video on average.
B) Below the line lets you see data for either an individual video or aggregated data for all the videos uploaded by a particular user.
C) Below the line indicates that users did not like this portion of the video as much as the rest of the video on average.
D) Below the line lets you see what mouse activity a user is doing while your video is playing (such as scrolling or navigating to other videos).
2. If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?
A) 750x125 pixels
B) 960x250 pixels
C) 800x200 pixels
D) 900x300 pixels
3. Ben has created 60 videos for YouTube that he uses to promote his software training company. The videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?
A) Ben cannot use YouTube insight because his videos are not promoted videos.
B) Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
C) Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
D) Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.
4. Todd is interested in creating text ads for the Google Content Network though his business partner thinks he should use image ads. There are several reasons why Todd should use a text ad in the Google Content Network. Which of the following is NOT a valid reason why Todd should use a text ad in the Google Content Network?
A) Todd can realize a lower cost per acquisition with text ads than with displays ads.
B) Text ads are better than image ads to draw the users' attention.
C) Text ads are the most versatile ad format with the widest reach across the web.
D) Todd can use text ads to address Google Content Network members that don't accept imag e ads.
5. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?
A) Cost-per-click bidding
B) Cost-per-month bidding
C) Cost-per-acquisition bidding
D) Cost-per-thousand bidding
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: B |
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