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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements |
| Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions |
| Email Marketing | 10% | - Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance |
| Automating Business Processes | 17% | - Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools |
| Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies |
| Evaluation | 17% | - Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity |
| Lead Management | 14% | - Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models |
| Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question #1
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
A. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
B. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
C. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
D. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
Question #2
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
A. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
B. Locate the relevant documentation and follow the steps to enable.
C. Update your Salesforce connector user permissions
D. Update your field mappings by going to Admin > Configure Fields
Question #3
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
A. Email Templates
B. User Signatures
C. User Notifications
D. Dynamic Content
E. Social Posts
Question #4
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?
A. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
B. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
C. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
D. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
Question #5
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?
A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
B. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
C. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
D. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
Solutions:
| Question #1 Correct Answer: A,C | Question #2 Correct Answer: A | Question #3 Correct Answer: A,B,D | Question #4 Correct Answer: B | Question #5 Correct Answer: B |


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