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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Order Management and Fulfillment | 18% | - Describe integration with third-party ad servers and systems - Manage order lifecycle and status tracking - Describe the order decomposition process - Configure order items and fulfillment workflows |
| Topic 2: Audience and Inventory Management | 13% | - Describe programmatic and direct sold inventory - Describe inventory management and availability - Configure audience segments and targeting criteria - Configure rate cards and pricing models |
| Topic 3: Media Planning and Proposal Management | 22% | - Configure media plans and rate cards - Manage proposal approval workflows - Describe the proposal creation and management process - Configure inventory and ad placement products |
| Topic 4: Billing, Invoicing, and Revenue Management | 10% | - Describe billing and invoicing processes - Configure billing schedules and rules - Explain integration with ERP and financial systems - Describe revenue recognition and reporting |
| Topic 5: Sales and Order Capture | 22% | - Describe the lead-to-order process - Configure guided flows for sales processes - Configure products, bundles, and promotions using Industries CPQ - Describe order management capabilities |
| Topic 6: Media Cloud and Salesforce Industries Basics | 15% | - Describe the purpose and capabilities of Media Cloud - Explain how Media Cloud integrates with other Salesforce clouds - Identify Media Cloud products and bundles - Describe the Media Cloud architecture and component relationships |
Salesforce Media Cloud Consultant Sample Questions:
1. Which out of the box custom object is meant to represent sub-deals with their respective details (amount, date, etc.) to be captured?
A) quoteProductRollup
B) QuotePricingAdjustment
C) QuoteGroup
D) QuoteMember
2. During a google ad manager (GAM) order orchestration, which two steps does a media planner need to complete manually in the GAM server?
A) check availability of inventory in GAM
B) create order in GAM
C) associate the creatives to a line item in GAM
D) check if creatives are loaded in GAM
3. A B2B advertising publishing company is exploring salesforce to manage its advertising sales business. The sales representatives can sell digital , tv, radio, print, and event ads to their customers in a single media plan.
Which two media cloud types are available for planning out-of-the-box with media cloud?
A) digital
B) print
C) linear
D) event
4. When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
A) ad space creative size type (one-to-many)
B) ad space specification (One-to-many)
C) ad space creative size type (one-to-one)
D) ad space specification (one-to-one)
5. A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?
A) marketing cloud intelligence
B) standard salesforce reporting and dashboards
C) CRM analytics
D) custom reporting solution
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C,D | Question # 3 Answer: A,C | Question # 4 Answer: B | Question # 5 Answer: A |
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